I googled RDF and came up with all sorts of answers such as Resource Description Framework & Reality Distortion Field, which I think is a very apt for what I saw the other day.
Parachute, a well known brand promoted by Marico Industries is advertising one new ‘Hair Therapy’. Hair loss they say is caused by RDF. I have searched the net and came up with everything else but hair loss. To see whether it is something they have invented, i searched on Parachute+RDF and came up with Military sites related to paratroopers and other such junk, but no RDF, which causes Hair Loss.
I cannot remember the Brandname of the product that they are advertising, but I dont think its worth remembering.
The ad centres around 4 good looking women, who have been made to appear educated and independent. I wonder if the women who are as independent and as educated would not love to know what is this new devil called RDF, which is causing their hair to fall like dead leaves in autumn, before dumping the latest Parachute product on their already deteriorating pate.
They do show some very microscopic fine print in the ad at the bottom of the screen, but the women were so distracting that I could not read it.
castle of lies: all around
this is nothing:
1 liter of coke needs 5-7 liters of water to be made.
its all indian ground water. for which they are not paying anything.
farmers are committing suicide as they are unable to sustain agriculture with depliting ground water… i’m sure you know all about SEZ
By: myexpression on February 28, 2008
at 5:30 am
Let me resarch that Coke thing and write about it.
By: dogstail on February 28, 2008
at 1:36 pm
rdf what does it mean? no these are corporate creations that exist only on paper and then in advertisements. i don’t think that the ponds institute actually exists. nor do some of the dental institutes that recommend all sorts of white god-knows-what? they are promising everything…7 days miracle and a huge success rate. a brand new me for a short while.
By: astralwicks on February 29, 2008
at 7:32 am
Trust me Ponds institute will be there if you look hard enough. It will be tucked away in some broom closet in their headquarters. They dont do things illegally. They only appear to be legal, innovative, miraculous and panacea for your self confidence or lack of it.
By: dogstail on March 1, 2008
at 3:54 am
Well, I a was pointed to this page when I Googled for “RDF hair” . Yup, you guys are very much correct. RDF seems nothing more than a marketing stunt. Wonder how many are falling into there trap!!
By: phoenix on March 2, 2008
at 2:52 pm
Marketing stunts are Ok, but noone should go over the top..
By: dogstail on March 2, 2008
at 3:48 pm
Hi,
Having seen this RDF stuff on the TV, I too was curious about RDF and landed up on this page on googling. However, I also landed up on the following too which says that RDF is nothing but Root Destroying Factors! Here is the link (judge for yourself)
http://www.parachutetherapie.com/New/hftypes.html
Obviously RDF is to coining is to impress viewers in believing that it is some tech stuff.
I wonder how their product can take care of all the RDFs!
By: Neeraj on June 8, 2008
at 9:23 am
@ Neeraj,
I think they have created this site after I have written this, so it did not come up while I was googling. You are bang on right there, how can any superficial application take care of all the ‘RDFs’.
Regards
By: dogstail on June 8, 2008
at 2:20 pm